Best Practices for Generator Installer Websites
Essential elements every backup power contractor website needs to convert visitors into leads
Your website is often the first impression potential customers have of your generator installation business. Here are the best practices for creating a website that converts visitors into leads.
Clear Value Proposition Above the Fold
Immediately communicate what you do, where you serve, and why customers should choose you within the first 3 seconds.
Multiple Lead Capture Methods
Offer forms, phone click-to-call, chat, and quote request options throughout the site.
Mobile-First Design
Ensure your website works flawlessly on smartphones since 60%+ of traffic is mobile.
Trust Signals & Social Proof
Display reviews, ratings, certifications, and manufacturer partnerships prominently.
Local SEO Optimization
Optimize for local searches with location pages, schema markup, and NAP consistency.
Fast Page Load Speed
Ensure pages load in under 3 seconds to prevent visitor abandonment.
Service Area & Process Information
Clearly explain your service area, installation process, and what customers can expect.
Professional Photography
Use real photos of your team, installations, and equipment—not generic stock photos.
FAQ Section
Answer common questions about generators, pricing, installation process, and maintenance.
Clear Call-to-Action Buttons
Use prominent, contrasting CTA buttons that stand out and tell visitors exactly what to do.
Related Tools
Frequently Asked Questions
Need a Better Website?
Our Smart Websites are designed specifically for generator installers. Book a demo to see the difference.