Reputation vs Lead Generation
Build your reputation first or focus on generating leads—what's the right priority?
It's the chicken-or-egg question for generator installers: Do you need leads to build a reputation, or a reputation to convert leads? Both are essential for growth, but limited budgets force prioritization. Understanding how reputation and lead generation interact helps you allocate resources effectively.
Quick Comparison
Reputation Management
Building and maintaining your online reputation through reviews, testimonials, and brand presence.
Pros
- Higher conversion rates on all leads
- Justifies premium pricing
- Reduces customer acquisition costs over time
- Protects against negative reviews
Cons
- Doesn't directly generate new leads
- Takes time to build review volume
- Requires consistent customer follow-up
Lead Generation
Actively acquiring new potential customers through advertising, SEO, and marketing campaigns.
Pros
- Immediate pipeline of potential customers
- Scalable with budget increases
- Measurable and optimizable
- Fills schedule and generates revenue
Cons
- Ongoing cost—leads stop when spending stops
- Low conversion if reputation is poor
- Competition drives up costs
Best For Your Business
Choose Reputation Management If:
- Converting existing lead flow better
- Businesses with few or poor reviews
- Justifying premium pricing
- Building long-term brand value
- Markets where trust is paramount
Choose Lead Generation If:
- New businesses needing customers
- Companies with strong reviews already
- Rapid growth objectives
- Seasonal capacity filling
- Expanding to new markets
Our Recommendation
If you have fewer than 20 Google reviews or below 4.5 stars, prioritize reputation first. Poor reviews kill conversion rates, wasting your lead generation investment. Once you have 30+ positive reviews, shift focus to lead generation. The best long-term approach invests in both simultaneously—generating leads while systematically building reviews from completed projects.
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