Top 10 Lead Sources for Generator Installers
Compare the best ways to generate qualified leads for your backup power business
Not all leads are created equal. Generator installers need consistent sources of qualified homeowners ready to invest in backup power. Here are the top lead sources ranked by quality, cost, and conversion potential.
Google Search Ads
Homeowners actively searching for generator installation services. Highest intent leads available.
Organic Google Search (SEO)
Free traffic from ranking in search results. Long-term investment that compounds over time.
Customer Referrals
Leads from happy customers recommending your services. Highest close rate of any source.
Database Reactivation
Past quotes and dormant leads reengaged through automated campaigns.
Meta (Facebook/Instagram) Ads
Targeted advertising to homeowners based on demographics, interests, and behaviors.
Google Business Profile
Free listing that appears in local search and Google Maps results.
Manufacturer Leads
Leads provided by generator manufacturers like Generac, Kohler, or Briggs & Stratton.
Home Service Platforms
Leads from platforms like HomeAdvisor, Angi, or Thumbtack.
Electrician Partnerships
Referral relationships with electricians who don't install generators.
Real Estate Agent Referrals
Partnerships with realtors who recommend generators to new homebuyers.
Frequently Asked Questions
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