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Top Lead Follow-Up Practices for Generator Installers

Convert more leads into sales with proven follow-up strategies

Speed and persistence in follow-up separates top-performing generator installers from average ones. Here are the best lead follow-up practices to convert more inquiries into sales.

#1

Speed-to-Lead Response

Respond to new leads within 5 minutes. Studies show response within 5 minutes is 21x more effective than waiting 30 minutes.

Dramatically higher contact rates
First-mover advantage
Customer impression
Beat competitors
Best For
Maximizing contact and conversion rates on new leads
#2

Multi-Channel Follow-Up Sequence

Combine phone calls, texts, and emails in a structured follow-up sequence over 7-14 days.

Reaches different preferences
Persistent without annoying
Automated
Higher contact rates
Best For
Reaching leads who don't respond to single attempts
#3

Same-Day Quote Delivery

Provide quotes the same day as the site visit or phone consultation.

Maintains momentum
Shows professionalism
Beats competitors
Reduces decision delay
Best For
Keeping prospects engaged while interest is high
#4

Quote Follow-Up Sequence

Systematically follow up on quotes at 2, 5, 7, and 14+ days with value-adding touches.

Persistent visibility
Addresses objections
Recovers stalled deals
Automated
Best For
Closing prospects who don't decide immediately
#5

Text Message Communication

Use SMS for quick updates, appointment confirmations, and follow-up touches.

98% open rate
Quick response
Less intrusive
Preferred by many
Best For
Quick, efficient communication with prospects
#6

Educational Follow-Up Content

Share helpful content like maintenance tips, storm preparation guides, and financing options during follow-up.

Adds value
Positions expertise
Non-salesy
Builds trust
Best For
Nurturing leads who aren't ready to buy yet
#7

CRM Pipeline Management

Use a CRM to track all leads, follow-up activities, and pipeline stages.

Nothing falls through cracks
Accountability
Forecasting
Team coordination
Best For
Organized, systematic sales management
#8

Lost Lead Recovery Campaigns

Re-engage quotes that went cold with periodic check-ins and special offers.

Recovers lost revenue
Low cost
Second chances
Timing changes
Best For
Reviving opportunities that didn't close initially

Frequently Asked Questions

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