Lead Revival vs New Acquisition
Mine your existing database or invest in finding new prospects—where's the better ROI?
Your database of past quotes, old inquiries, and dormant leads represents untapped revenue potential. But should you invest in reviving these old contacts or focus entirely on acquiring fresh leads? For generator installers, the answer often surprises business owners who've been ignoring their goldmine of existing data.
Quick Comparison
Lead Revival (Database Reactivation)
Re-engaging past quotes, old inquiries, and dormant customers through targeted outreach campaigns.
Pros
- Much lower cost per lead than new acquisition
- Contacts already know your company
- Past quotes may be ready to proceed
- Circumstances change—timing may be right now
Cons
- Limited by size of existing database
- Some contacts are truly dead leads
- Requires good historical data/CRM
New Customer Acquisition
Investing in advertising, SEO, and marketing to reach prospects who have never contacted your business.
Pros
- Unlimited potential audience
- Scalable with budget
- Fresh prospects without history
- Builds pipeline for future growth
Cons
- Higher cost per lead ($50-150+)
- Prospects don't know your company
- Longer sales cycle typically
Best For Your Business
Choose Lead Revival (Database Reactivation) If:
- Businesses with years of quote history
- Companies with large dormant databases
- Maximizing ROI on past marketing spend
- Quick wins with lower investment
- Before investing heavily in new acquisition
Choose New Customer Acquisition If:
- New businesses building pipeline
- Companies that've exhausted database
- Rapid growth objectives
- Entering new markets
- Scaling beyond current capacity
Our Recommendation
Start with lead revival—it's almost always higher ROI. Most generator installers are sitting on databases of past quotes where 10-20% may be ready to proceed now. A simple reactivation campaign can generate significant revenue at a fraction of new acquisition costs. Once you've mined your database, shift focus to new acquisition for continued growth.
Explore Our Solutions
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