How to Generate More Generator Installation Leads
A step-by-step guide to building a consistent pipeline of qualified backup power customers
Generating consistent, high-quality leads is the lifeblood of any generator installation business. Unlike other home services, backup power has unique selling cycles tied to storm seasons, power outages, and homeowner awareness. This guide walks you through proven strategies to build a reliable lead generation system that works year-round.
Step-by-Step Guide
Audit Your Current Lead Sources
Before adding new channels, understand where your leads currently come from. Track every inquiry for 30 days, noting the source (referral, Google search, social media, manufacturer leads, etc.). This baseline helps you identify gaps and opportunities.
Use a simple spreadsheet or your CRM to categorize leads by source. You might be surprised which channels are actually performing.
Optimize Your Google Business Profile
Your Google Business Profile is often the first impression for local searchers. Ensure your profile is complete with accurate business hours, service areas, high-quality photos of installations, and regular posts about recent projects.
Add "generator installation" and "backup power" to your business categories and services list.
Build a Lead-Focused Website
Your website should be designed to convert visitors into leads, not just showcase your work. Include clear calls-to-action on every page, a prominent phone number, and easy-to-use contact forms. Feature customer testimonials and before/after photos.
Add a free consultation offer or generator sizing calculator to capture leads who aren't ready to call yet.
Launch Targeted Paid Advertising
Paid ads on Google and Meta (Facebook/Instagram) can deliver immediate results. Google Ads captures high-intent searchers actively looking for generators. Meta Ads builds awareness and reaches homeowners before they start searching.
Start with a small budget ($500-1000/month) on one platform, optimize for results, then expand.
Implement Review Generation
Online reviews are crucial for generator installers. After every installation, send automated review requests to customers. Respond to all reviews—positive and negative—professionally and promptly.
Time your review request 2-3 days after installation when the customer has experienced their first power outage or test run.
Reactivate Your Database
Your past quotes, old leads, and previous customers are goldmines. Create campaigns to re-engage people who got quotes but didn't buy, customers due for maintenance, and referral requests from satisfied clients.
A simple email or text to old quotes often converts at 10-15% because circumstances change.
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