How to Get More Reviews for Your Generator Business
Build a 5-star reputation that attracts new customers and outshines competitors
Reviews are the digital word-of-mouth that drives generator installation businesses. Homeowners researching backup power solutions read reviews before calling anyone. A strong review profile—both quantity and quality—can be the difference between getting the call or losing to a competitor.
Step-by-Step Guide
Identify the Right Moment to Ask
Timing matters enormously. The best time to ask for a review is 2-3 days after installation, when the customer has experienced the generator working (ideally during a power blip or test). They're excited about their purchase and happy with your work.
Avoid asking on installation day—customers are busy and haven't experienced the value yet.
Make It Easy to Leave Reviews
Send a direct link to your Google review page via text or email. Don't ask customers to search for you—every extra step reduces completion rates. Create a short URL or QR code that goes directly to your review form.
Text messages have 98% open rates. A simple text with a direct link gets more reviews than email.
Personalize Your Request
Generic "please leave us a review" messages get ignored. Reference the specific project: "Hi [Name], hope you're enjoying your new Generac generator! Your feedback helps other homeowners find reliable backup power solutions. Would you mind sharing your experience?"
Personal requests from the technician who did the installation often get better response rates than office follow-ups.
Automate the Process
Set up automated review requests that trigger after job completion. Use CRM or reputation management software to send texts/emails at the optimal time. Automation ensures every customer gets asked consistently.
Automated sequences can include a reminder 3-5 days later for customers who didn't respond initially.
Respond to Every Review
Reply to all reviews within 24-48 hours. Thank positive reviewers specifically and mention details from their project. For negative reviews, apologize for their experience, take the conversation offline, and show you take concerns seriously.
Your response to reviews is public—potential customers read them to see how you handle feedback.
Diversify Review Platforms
While Google is most important, also encourage reviews on Facebook, Yelp, BBB, and industry-specific sites like HomeAdvisor. Some customers prefer certain platforms. Multiple strong profiles build overall credibility.
Rotate which platform you emphasize based on where you need more reviews.
Tools That Can Help
Get all these tools and more with our
Reputation, Revival & Reach Out SolutionFrequently Asked Questions
Ready to Implement These Strategies?
Let us help you put these tactics into action and grow your generator installation business.