How to Optimize Your Google Business Profile
Dominate local search results and attract more generator installation leads from Google Maps
Your Google Business Profile (GBP) is often the first thing homeowners see when searching for generator installers. A fully optimized profile improves your visibility in Google Maps and local search results, builds trust with potential customers, and generates direct calls and website visits.
Step-by-Step Guide
Claim and Verify Your Profile
Go to business.google.com to claim your listing if you haven't already. Complete the verification process—usually by postcard, phone, or email. If you have multiple locations, create separate profiles for each.
Verification can take 1-2 weeks by postcard. Request it early and follow up if you don't receive it.
Complete Every Profile Section
Fill out every available field: business name, address, phone, website, hours, service areas, and categories. Choose "Generator Installation Service" as your primary category. Add secondary categories like "Electrician" or "Home Improvement Service" if applicable.
Google favors complete profiles. Even small details like holiday hours matter.
Add High-Quality Photos
Upload at least 10-15 photos showing your team, completed installations, your office/trucks, and before/after shots. Include photos of different generator brands and sizes you install. Update photos monthly with new projects.
Photos with clear, well-lit generators in attractive home settings perform best. Avoid cluttered or dark images.
Write a Compelling Business Description
Your description should explain what you do, who you serve, and why customers should choose you. Include keywords naturally—"whole home generator installation," "backup power solutions," brands you carry. Keep it under 750 characters.
Lead with your unique value proposition: years of experience, certifications, or service guarantees.
List All Your Services
Add detailed services: "Whole Home Generator Installation," "Standby Generator Maintenance," "Generator Repair," "Free Generator Sizing Consultation," "Transfer Switch Installation." Include pricing ranges where appropriate.
Services appear in search results. More specific services = more search visibility.
Post Regular Updates
Use Google Posts to share recent installations, seasonal tips, promotions, or storm preparation reminders. Posts show in your profile and can improve engagement. Aim for 1-2 posts per week.
Posts expire after 7 days, so consistency matters. Schedule them ahead during busy seasons.
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