How to Set Up Google Ads for Generator Installers
Launch profitable search campaigns that capture homeowners actively looking for backup power solutions
Google Ads is one of the most effective channels for generator installers because it captures high-intent searchers—people actively looking for backup power solutions. When someone searches "whole home generator installation near me," they're ready to buy. This guide shows you how to set up campaigns that capture these valuable leads.
Step-by-Step Guide
Set Up Your Google Ads Account
Create a Google Ads account at ads.google.com. Choose "Expert Mode" to access full campaign controls. Link your Google Business Profile for local ad extensions. Set up conversion tracking to measure leads from calls and form submissions.
Don't use Smart Campaigns—they limit your control. Expert Mode gives you the targeting precision generators need.
Research Generator-Specific Keywords
Build keyword lists around services you offer: "whole home generator installation," "standby generator installer," "Generac dealer near me," "backup power installation." Include location modifiers for your service area. Use Google's Keyword Planner to estimate search volume and costs.
Add negative keywords like "portable," "camping," and "DIY" to avoid unqualified clicks.
Create Compelling Ad Copy
Write ads that speak to homeowner concerns: power outage protection, peace of mind, and professional installation. Include your unique selling points—years of experience, brands you carry, financing options. Use ad extensions for phone numbers, locations, and site links.
Mention specific benefits like "Keep Your Home Powered During Outages" rather than generic "Generator Installation Services."
Set Up Location Targeting
Target your actual service area—not too broad, not too narrow. For most generator installers, a 30-50 mile radius works well. Exclude areas you don't serve to avoid wasted spend. Consider bid adjustments for high-value neighborhoods.
Target by zip code if you have data showing which areas convert best.
Configure Budget and Bidding
Start with a daily budget you're comfortable testing—$30-50/day is reasonable to gather data. Use "Maximize Conversions" bidding once you have 15+ conversions tracked. Monitor cost-per-click and adjust bids for profitable keywords.
Generator keywords can cost $15-40 per click in competitive markets. Factor this into your budget planning.
Build Dedicated Landing Pages
Send ad traffic to landing pages designed for conversion, not your homepage. Include a clear headline matching the ad, trust signals (reviews, certifications), and a prominent contact form. Remove navigation to keep visitors focused.
Create separate landing pages for different services—residential generators, commercial backup power, maintenance plans.
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