Free Resources
Grow your generator installation business with our free tools, templates, and guides. No fluff—just practical resources you can use today.
Marketing Resources for Generator Installers
Each resource is designed specifically for generator installation businesses. Download for free and start implementing today.
Generator Sizing Calculator
Our interactive generator sizing calculator helps you quickly determine the right generator size for any residential customer. Input their appliances, electrical panel details, and usage patterns to get accurate recommendations.
- Interactive web-based calculator
- Appliance wattage database
- Starting vs running wattage calculations
Marketing Budget Planner
Stop guessing where to spend your marketing dollars. Our budget planner helps you allocate spend across Meta Ads, Google Ads, SEO, and reputation management based on your revenue goals and market conditions.
- Annual budget planning spreadsheet
- Channel allocation recommendations
- Seasonal adjustment guidelines
Storm Season Marketing Checklist
Storm season is the biggest opportunity for generator installers. Our checklist ensures you're ready to capture leads when weather events drive demand. From ad copy to landing pages to follow-up sequences, we've got you covered.
- 30-day pre-storm preparation checklist
- Storm-specific ad copy templates
- Landing page optimization guide
Lead Generation Scorecard
How effective is your current lead generation? Our scorecard evaluates your performance across 10 key areas and provides actionable recommendations. Get an objective view of where you're strong and where you need improvement.
- 10-category assessment framework
- Scoring rubric with benchmarks
- Detailed improvement recommendations
Generator Marketing Playbook
Our comprehensive playbook covers every aspect of marketing a generator installation business. From building your online presence to running profitable ad campaigns to managing your reputation, this is your go-to resource.
- 50+ page comprehensive guide
- Channel-by-channel strategies
- Budget allocation frameworks
Seasonal Marketing Calendar
Generator demand is seasonal, and your marketing should be too. Our 12-month calendar helps you plan campaigns, content, and promotions around the times when homeowners are most likely to buy.
- 12-month marketing calendar template
- Season-specific campaign ideas
- Content topic suggestions
Customer Follow-Up Scripts
Most generator leads are lost to poor follow-up, not price or competition. Our script bundle gives you proven templates for every stage of the sales process, from initial contact to post-quote follow-up.
- 15+ phone call scripts
- 20+ email templates
- 10+ text message templates
Competitor Analysis Worksheet
Know your competition inside and out. Our worksheet guides you through analyzing competitors' websites, ads, reviews, pricing, and positioning so you can differentiate and win more business.
- Competitor research framework
- Website analysis checklist
- Ad spend estimation guide
ROI Tracking Spreadsheet
Stop guessing whether your marketing is working. Our ROI tracking spreadsheet helps you track spend, leads, and revenue by channel so you can double down on what works and cut what doesn't.
- Monthly ROI tracking spreadsheet
- Channel performance dashboard
- Cost per lead calculations
First-Year Marketing Roadmap
Starting or scaling a generator installation business? Our first-year roadmap breaks down exactly what to focus on each month, from building your foundation to scaling profitable campaigns.
- 12-month marketing roadmap
- Monthly milestone checklists
- Budget allocation by stage
Need More Than Templates?
Our team can implement these strategies for you. From ads to websites to automation, we handle the marketing so you can focus on installations.